Postavení generace Z ve vybrané firmě

This master's thesis focuses on the position of Generation Z in a selected company, their work expectations, satisfaction, and motivation. The aim of the thesis is to analyze the work motivation and satisfaction of representatives of Generation Z in the company and based on the obtained data formulate recommendations for improving the work environment, satisfaction, communication, and motivation of these employees. Another goal of this thesis is to explain the reasons for frequent turnover of this generation within the company and propose measures that would lead to its reduction. The theoretical part includes the definition of basic concepts and a summary of existing knowledge in the field of motivation, job satisfaction, communication, turnover, and Generation Z. The practical part is based on a quantitative survey, carried out in the form of an electronic questionnaire, supplemented by a qualitative investigation in the form of semi-structured interviews with current and former employees of the company from Generation Z.