Analýza spokojenosti zákazníků coworkingového centra WeWork

Nowadays, coworking centers are a current and relevant issue due to the growing demand for their services and the ongoing change in work culture. As a result, there is a mismatch between the current service offer of coworking centers and the real needs of regular, new, and potential customers. The goal of this work was to evaluate customer satisfaction with the current range of services of the WeWork coworking center, to identify unsatisfied customer needs and, based on the information obtained, to propose recommendations for improvement. The research was conducted in the form of a questionnaire survey of customers of the WeWork coworking center. The results showed that members of the WeWork coworking center in Prague are generally very satisfied with the services and their membership. However, to increase customer satisfaction, WeWork should increase the number of meeting rooms and phone booths and add more comfortable furniture to the common areas for relaxation. The company could also consider adding to its offering the new services that members have shown the most interest in. It was childcare, recreational facilities (including sports exercises and meditation classes), and sleepovers.