Vliv sociálních sítí na život generace Z

This bachelor thesis examines the impact of social media on Generation Z through mixed methods research. It aims to answer three hypothetical questions derived from a literature search concerning the impact of social media on mental well-being, the development of social skills in different age groups and the pressure to create a certain image on social media. This paper seeks to provide a comprehensive understanding of the positive and negative effects of social media on Generation Z through a questionnaire survey, personal interviews and statistical analysis. The theoretical part explores the current knowledge based on a thorough literature search study, which is essential for understanding the topic under study. The practical part focuses on the analysis and interpretation of the collected data through statistical methods such as t-tests and analysis of variance (ANOVA), conducted in IBM SPSS software. The results show that there is a relationship between social media use and mental well-being, as well as an effect on the development of social skills across age groups. It was also found that there is pressure to create a certain image on social media. These findings are consistent with the logical framework and the responses obtained from the questionnaire survey.