Proces přeměny volnočasové aktivity v podnikání

The diploma thesis deals with the issue of transforming a hobby into a business and the related obstacles. The aim of this thesis is to identify the key moments during the process of transforming a hobby in the creative sector into a business. A qualitative method was chosen for the research in the form of semi-structured in-depth interviews with entrepreneurs who have transformed their hobbies into businesses. The research focuses mainly on the motivation that leads entrepreneurs to this change, the actual transformation of leisure activity into business and the related key moments, the obstacles that entrepreneurs have to overcome at the beginning of their business, and last but not least, whether entrepreneurs perceive themselves as successful. Based on the research findings, a summary of recommendations for potential entrepreneurs was created at the end of the thesis.