Dopady sportovních eventů na cestovní ruch v Praze (Mistrovství Evropy v basketbalu mužů 2022)

Sporting events are becoming more and more popular among people and are not only of economic importance, but are also important in terms of tourism. The intention of this paper is to provide the reader with evidence that sporting events affect tourism and the economy of a country more than one might think. From this point of view, the thesis examines the Eurobasket sport event that took place in Prague in 2022. Another aim of this thesis is to confirm that sport events influence tourism and to answer whether events of this type are needed in Prague or not. In order to achieve this goal, a questionnaire was created and sent out to mass accommodation establishments near the O2 arena, which allowed the author to evaluate the situation from a different perspective. Sources directly from the organiser were also used. The research confirms the positive impact of sporting events on tourism in a destination and, if in good organisational hands, the positive impact on the country's economy.