Marketingová strategie společnosti RTB společnosti na klíč s.r.o

This bachelor's thesis addresses the issue of marketing communication in a company with a specific and limited customer base. The theoretical foundation is processed in the first part of the thesis, from which the practical part subsequently emerges. Emphasis is placed primarily on the marketing strategy, which is the main output of this work. In the practical section, an analysis of the company's previous marketing activities is conducted. The analyzed company is introduced and the results of in-depth interviews with the company's management are presented, representing an idea of the future direction of marketing. The marketing strategy includes an analysis of the macro and micro-environment and the STP model. The result of this work is a prepared plan and a set of recommendations for future marketing activities.