Podnikatelský plán firmy v chemickém průmyslu

The aim of this master thesis is to create a business plan for a family business in the chemical industry that is based on theoretical and methodological foundations and to verify its viability. The thesis is divided into a theoretical and a practical part. The theoretical part describes the basic terminological concepts – entrepreneurship, entrepreneur and enterprise. Furthermore, the structure of the business plan is elaborated on. Within the theoretical part, methods and techniques of the thesis are also formulated – PESTLE analysis, Porter's five forces model and SWOT analysis. In the practical part of the thesis, based on the findings from the theoretical part, a concrete business plan of Redrako – a precious metal recycling company is developed. The plan includes a description of the business opportunity, Lean Canvas, market analysis, marketing mix, financial plan which includes a balance sheet, profit and loss statement and cash flow statement. This plan is then evaluated at the end.