The aim of this master thesis is to create a business plan for a family business in the chemical industry that is based on theoretical and methodological foundations and to verify its viability. The thesis is divided into a theoretical and a practical part. The theoretical part describes the basic terminological concepts – entrepreneurship, entrepreneur and enterprise. Furthermore, the structure of the business plan is elaborated on. Within the theoretical part, methods and techniques of the the... zobrazit celý abstraktThe aim of this master thesis is to create a business plan for a family business in the chemical industry that is based on theoretical and methodological foundations and to verify its viability. The thesis is divided into a theoretical and a practical part. The theoretical part describes the basic terminological concepts – entrepreneurship, entrepreneur and enterprise. Furthermore, the structure of the business plan is elaborated on. Within the theoretical part, methods and techniques of the thesis are also formulated – PESTLE analysis, Porter's five forces model and SWOT analysis. In the practical part of the thesis, based on the findings from the theoretical part, a concrete business plan of Redrako – a precious metal recycling company is developed. The plan includes a description of the business opportunity, Lean Canvas, market analysis, marketing mix, financial plan which includes a balance sheet, profit and loss statement and cash flow statement. This plan is then evaluated at the end. |