Spokojenost návštěvníků s informačními službami v turismu

The thesis deals with visitor satisfaction with information services in tourism. The main aim of the thesis is to propose recommendations and indicate possible ways that can contribute to the satisfaction of visitors with information services in tourism. The sub-objectives of the thesis are to compare information centres with each other and identify their weaknesses. To fulfil the objectives, the Mystery Shopping method, which is widely used in the evaluation of tourist information services, was used. The theoretical part of the thesis deals with tourist information centres, the Association of Tourist Information Centres of the Czech Republic, the classification of tourist information centres and a description of the Mystery Shopping method. The practical part deals with the introduction of tourist information services evaluated in the research, describes the research methodology, analyses the obtained results and proposes recommendations for individual information centres together with their calculation. The services offered by the infocentres are evaluated and classified based on the Mystery Shopping.