Vliv kulturní diverzity na komunikaci ve vybrané firmě

This bachelor thesis deals with the influence of cultural diversity on communication in a selected company XY. The main goal is to analyze communication in an intercultural team, identify possible communication barriers and propose solutions. Specifically, the thesis focuses on cultural differences between Czechs and Belarusians. The theoretical part defines basic concepts such as culture, diversity, communication and team and explains the theories of cultural differences according to Hofstede, Trompenaars and Erin Meyer. The literature review is followed by primary research, which includes quantitative and qualitative methods. The aim is to find out what communication problems occur in the intercultural team of the selected company. The quantitative research is carried out in the form of a questionnaire survey which is conducted within the whole company in the Czech Republic. The collected data is supplemented by in-depth interviews with members of one team representing Belarusian and Czech nationalities. The results of the empirical part show that cultural differences can cause difficulties in communication and, as a consequence, a decrease in motivation to work. Nevertheless, respondents have a positive attitude towards intercultural cooperation. The thesis concludes by suggesting measures to prevent conflicts and improve intercultural communication.