Strategické rozhodování během války na příkladu PrivatBank

This bachelor's thesis explores strategic decision-making within financial institutions during armed conflict, using PrivatBank—the largest state-owned bank in Ukraine—as a case study. The aim of the research is to analyze key decisions and adaptive measures implemented by the bank during the Russia–Ukraine war, which affected both operational and strategic management levels. The study adopts a mixed-method approach, combining quantitative and qualitative data. The primary data collection tool was a semi-structured questionnaire distributed among bank employees. The research also includes open-ended responses from participants, offering deeper insights into crisis management from the internal perspective of staff members. The analysis focuses on areas such as financial stability, operational continuity, human resource management, adaptation to regulatory changes, and the use of technological innovations under extraordinary circumstances. The thesis also evaluates the impact of the war on liquidity management, credit portfolios, and information security. Based on empirical data and participant testimonies, the research identifies critical measures that contributed to maintaining client trust and banking system stability. The findings of this study may serve as a practical resource for financial institutions, regulators, and crisis managers seeking proven approaches to maintaining operations during periods of geopolitical uncertainty. The thesis provides not only a detailed case study but also offers recommendations applicable to the development of crisis strategies in the banking sector.