Koncept čtyřdenního pracovního týdne v České republice. Případová studie

This master’s thesis focuses on the concept of a four-day work week in the Czech Republic. It examines two organizations operating in the field of marketing and advertising and analyzes the transformation process of these organizations from the traditional five-day to a four-day work week. The aim of the thesis is to identify the advantages and challenges caused by the transition to a four-day working week and also to propose related measures. In the theoretical part of the thesis, the information related to the selected topic is summarized by the method of literary research. The practical part includes qualitative research using the case study method and thematic analysis. Data collection was carried out using the method of semi-structured in-depth interviews. Research findings show that a four-day work week helps build employer branding and its main benefits include increased productivity, personal effectiveness, work-life balance and employee retention, while the biggest challenges were difficulties with external communication, planning and falling back into old habits. Based on the obtained results, recommendations were proposed for organizations considering transformation. The output can also serve as a guide for others interested in the selected topic.