Jak vybudovat silnou osobní značku pomocí sociálních sítí

The aim of this thesis is to find out how to build a strong personal brand using social media. The thesis will explore the role that social networks play in building a strong personal brand. The theoretical part offers an overview of important theoretical knowledge in the field of social networking and personal branding, it also discusses basic concepts in the field of branding and marketing. Subsequently, the methodology section describes the research methods used and defines the research questions. In the practical part, the personal brand of the author of the thesis will be presented and quantitative research on consumers of content creators (survey) and qualitative research with successful content creators (in-depth interviews) is conducted.