Analýza a návrh podnikové analytiky pro řízení velké maloobchodní společnosti

This thesis focuses on the analysis and design of business analytics for a large retail company. The primary objective is to apply theoretical knowledge to analyze, design, and implement a pilot business analytics solution for Company XYZ using the Power BI tool. The thesis is organized into seven chapters, which successively cover source research, a description of the retail industry, an analysis of current trends in the retail sector, the management of retail and IT services, a detailed analysis of Company XYZ and its information system, requirements gathering, and finally the design of the business analytics application. The key contributions of this thesis include the design of a pilot business analytics solution that will enable Company XYZ to support strategic decision-making and management more effectively. Additional contributions provide a comprehensive view of the retail industry, identify specific challenges and opportunities, and offer recommendations for enhancing the management and competitiveness of retail businesses. The findings of this thesis are valuable not only for Company XYZ but also for other retail firms seeking to leverage business analytics to improve their decision-making processes and achieve growth in the marketplace.