Konkurenceschopnost turistické destinace Praha v domácím cestovním ruchu

The thesis focuses on the issue of competitiveness of a tourist destination Prague. The aim of this thesis is to identify the key factors affecting the competitiveness of Prague in domestic tourism and to propose appropriate management and marketing measures to strengthen the competitive position of the capital city. To achieve the objective, the thesis is based on a search of mainly foreign literature. The thesis focuses on the approaches to the research of destination competitiveness, generic models and factors of destination competitiveness. To evaluate and identify the key factors of competitiveness, the thesis uses the IPA (importance-performance analysis) method.