Empirická zkoumání vizuální populární kultury

This thesis analyses the paradox of choice in the context of streaming platforms with a focus on Netflix. The paradox of choice is a phenomenon in which an excessive number of choices leads to decision paralysis and reduction of overall satisfaction. The aim of this paper is to explore how the wide range of content on streaming platforms affects decision-making processes and user experience, specifically on the Netflix platform. The research combines theoretical findings with data collected through a questionnaire. The results show that excessive amount of options leads to lower Netflix user satisfaction. The thesis also tries to find a way to avoid content overload. However, the proposed solutions did not prove to be effective enough.