Kulturní podnikání v rámci klubové scény v Praze

This master's thesis examines the current form of the selected club scene in Prague with an emphasis on the profile of the audience of clubs and the evaluation of various aspects of their functioning. The main aim of the analysis was to understand the importance of this scene and to identify factors that can contribute to its sustainability. Methodologically, the thesis uses a combination of qualitative methods, including a questionnaire survey of the audience, analysis of secondary sources and personal interviews with actors of the scene under study. The process involved collecting data from club-goers and then analysing demographic data, economic, social and aesthetic aspects of the club environment. The following key findings emerged from the data analysis: the audience is predominantly made up of younger (26-35 years old), culturally based individuals, with a slight predominance of men. The main motivations for going to clubs are intense music listening, dancing and meeting friends. The typical characteristic of the audience is a high level of involvement and loyalty to the chosen club culture. Despite being perceived as culturally significant by its visitors, the Prague club scene faces challenges related to the ageing of the audience, the decline in the quality of music programmes and the mainstreaming of the club environment. The thesis also results in a set of recommendations that have the potential to influence the practice of entities operating in the selected club scene in Prague.