Vliv měnového kurzu na odvětví cestovního ruchu v České republice

The thesis examines the impact of exchange rates on the tourism sector in the Czech Republic, focusing on both international and domestic tourism from 2018 to 2024. The aim of the study is to analyze how changes in the exchange rate influence the number of foreign tourists coming to the Czech Republic and how tourism businesses adapt to these changes. The work combines quantitative analysis of statistical data from the Czech Statistical Office and the Czech National Bank with qualitative research based on interviews with hotel, airport, and travel agency representatives. The results indicate that the exchange rate of the Czech crown against the euro affects in a certain way the attractiveness of the Czech Republic for foreign tourists, especially during periods of crown depreciation. The strategies of entrepreneurs in response to currency fluctuations, including adjustments in pricing policies and services to maintain competitiveness in the foreign market, are also highlighted.