Návrh produktu pro uživatele nadměrně užívající sociální sítě na základě metodiky Design Thinking

This thesis focuses on designing an application for users who excessively engage with social media, aiming to support their mental and digital well-being. The theoretical section provides an overview of the development and societal impact of social networks, with a focus on their addictive nature and productivity decline, and places these issues in the context of the Czech Republic. Additionally, it outlines the Design Thinking methodology, whose five phases (Empathize, Define, Ideate, Prototype, and Test) form the foundation for application development. The practical part includes market analysis, a SWOT analysis, and in-depth interviews with users, leading to a design proposal that incorporates gamification and user-centered principles. The outcome of this work is a concept for an application that helps users reduce time spent on social media while promoting health and productivity.