Význam společenské odpovědnosti v německých a českých společnostech z hlediska udržitelnosti a SDGs

Corporate Social Responsibility (further referred to as “CSR”) is the application of tactics, techniques, and policies from diplomacy into the business environment. This thesis will emphasize its significance in terms of sustainability, to be precise in German and Czech companies. This thesis explores the company’s approaches and views on and use of CSR. Further, it will analyse to what extent CSR impacts the dealing with governments and the general public. In recent years, there has been a high rise in the “greenwashing” of companies, making them seem sustainable due to the image associated with green companies, resulting in an improved position towards governments and consumers.