Potravinové alergie a jejich vliv na spotřebitelské chování v České republice

Presented thesis deals with the issue of consumer behaviour, specifically focusing on the impact of food allergies in the Czech Republic. The theoretical part of the thesis focuses on the symptoms of food allergy, the safety of allergen labelling and the related legislation. It also discusses the factors influencing consumer behaviour when purchasing goods and, for the purposes of the practical part, the composition of the consumer basket and its division according to the ECOICOP manual. Lastly, the theoretical part analyses the income and expenses on food in the Czech Republic and Austria. In the practical part, the impact of food allergies on consumer food expenses in the two countries is analysed using the assortment of a selected food chain as an example. Further challenges that food allergies introduce into consumption behaviour were evaluated from the results of a quantitative survey.