Práce na dálku v retail podnikání. Kvalitativní případová studie

This bachelor's thesis addresses the issue of remote work with a focus on the retail business. The main objective of the thesis is to analyze the possibilities for organizational rules regulating remote work in an organization among employees who do not primarily perform office-based work. The theoretical part explains and processes basic theoretical insights into the field of remote work using the method of literature review. The empirical part presents an original qualitative research based on in-depth interviews, supplemented by observation in a selected retail company from the technology sector. The results aim to improve organizational policies concerning the setup and utilization of remote work in operations where office work is not the primary focus, and where the teleworkability of job positions is lower. The findings of this research indicate that there are deficiencies in the currently implemented model, for which the thesis proposes recommendations for improvement in its conclusion.