Řízení benefitů a motivace vybraných generací v TNC

This thesis focuses on employee benefits management and the motivation of different generations in transnational corporations (TNCs). It examines how employee preferences vary across the generations currently active in the labor market (Baby Boomers, Generation X, Y, and Z) and how these differences may affect their satisfaction with the benefits offered by companies. The theoretical part of the thesis outlines generational theory, provides a description of each selected generation, and introduces selected motivation theories (Herzberg’s Two-Factor Theory, Expectancy Theory, and Equity Theory). It also presents the role of benefits in TNCs, the importance of employee motivation, and how the selected theories can be applied in the workplace. The practical part consists of both quantitative (n=164) and qualitative (n=16) research. Based on the research findings, specific recommendations are presented to enhance the effectiveness of benefit packages in order to increase employee engagement.