Chyby při zpracování SWOT analýzy v kvalifikačních pracích na FM VŠE

This bachelor thesis deals with the most common mistakes in SWOT analysis in qualification papers at the Faculty of Management of the University of Economics. The aim was to evaluate how this tool is used and what shortcomings occur in its preparation. Using qualitative content analysis, 103 papers were analyzed, and it turned out that the most common errors include failure to provide analytical background, ab-sentation of quantitative evaluation of factors, incorrect classification of elements into quadrants and a disproportionate number of factors listed. The paper further shows that evaluators - thesis leaders and opponents - do not always respond to these shortcomings in a consistent manner, as confirmed by the statistical analysis performed. The findings of the thesis can contribute to the refinement of methodological guidance of students in the preparation of SWOT analyses and to the improvement of their application in the aca-demic and practical environment.