Strategie malých a středních firem v éře datové analytiky a umělé inteligence

This bachelor’s thesis focuses on the strategies of small and medium-sized enterprises (SMEs) in the context of data analytics and artificial intelligence (AI) development. The main objective is to identify the key strategic approaches SMEs adopt when deciding on technological implementation, particularly AI, and to examine the factors influencing these decisions. The thesis combines strategic management theory with qualitative research based on interviews with representatives of Czech SMEs. The analysis reveals that despite the growing availability of AI tools, companies often face barriers such as lack of knowledge, limited human resources, or challenges in evaluating return on investment. The findings offer comprehensive insights into SMEs’ decision-making processes and provide practical recommendations for policymakers and consultants in the field of digital transformation.