Rodina versus kariéra: srovnání well-beingu manažerek v marketingu a obchodě

This bachelor’s thesis focuses on analyzing the factors that influence the well-being of women with children in managerial positions in the fields of marketing and business. The aim of the study is to identify the key factors that impact the professional and personal well-being of these women and to compare how these factors differ between the two sectors. The theoretical part of the thesis addresses the issues of work-life balance, organizational culture, flexible working hours, and gender stereotypes. The practical part includes an analysis of interviews with eight respondents who hold managerial positions in marketing and business, providing insights into the real conditions and experiences of women in these areas. The findings reveal that work flexibility, employer support, and social pressure significantly affect managerial well-being, with women in marketing having more opportunities for self-realization and a better balance between work and family life than their counterparts in business. The thesis proposes specific recommendations for organizations to improve working conditions for women in managerial positions and offers practical advice for women on how to effectively manage the demands of work and family.