Strategická analýza vybraného podniku

The current era is characterized by extraordinary dynamism and uncertainty, placing increasing demands on companies in terms of strategic management and adaptation to changes. The aim of this bachelor's thesis is to evaluate the current situation of ABPLAST Group s.r.o. and propose strategic recommendations for its future direction. To achieve this goal, a comprehensive strategic analysis was conducted, including a PESTEL analysis, Porter's Five Forces model, an internal environment analysis using the VRIO method, and a financial analysis, with the results synthesized in a SWOT analysis. The findings revealed that the company possesses strong expertise in water management technologies but faces challenges in strategic planning, branding, and financial management. Based on the findings, specific measures were proposed to strengthen its competitive position, increase the efficiency of internal processes, and enhance the brand through rebranding. If these recommendations are implemented, it is expected that the company will not only be more stable but also better prepared to face future challenges and seize new growth opportunities.