Regulace reklamy na tabákové výrobky

Our first task will be return to the history of the USA. We will look back at trends in tobacco advertising regulation during the history, we will identify causes of this regulation and reaction of economical subjects at it. We will compare the situation of tobacco advertising and sponsorship in the European Union with regulation in the Czech Republic. Our next step will be discovering consumption trends and complexity of anti-tobacco policy in different countries within the EU. Main purpose of my work is to assess whether the regulation of tobacco advertising reached its goals. We will try to point out some falsehoods about the necessity of this regulation. We will evaluate influence of tobacco advertising on young people. We will do our best to answer the question, whether the bann of tobacco advertising has a direct impact on consumption of tobacco products. We will compare consumption of tobacco products in counties, where tobacco advertising is banned with countries, where tobacco advertising has not been prohibited. The conclusions of international studies, which deal with this topic, will be our main source of information. The economical aspects of tobacco advertising regulation and its real impact on economy will be our next object of observation. At last we will identify other effects of regulation.