Ekonomický úspěch a společenská odpovědnost rodu Lannů

The aim of this thesis is to examine the socially responsible activities of the entrepreneurial Lanna family in the 19th century and to assess the extent to which their actions can be considered a historical precursor of the modern concept of Corporate Social Responsibility (CSR). The theoretical part outlines the development of the CSR concept, including Carroll’s pyramid and the Triple Bottom Line model. The practical part is based on a case study developed through thematic analysis of historical documents and scholarly literature. The research, grounded in a hermeneutic approach, focuses on identifying the forms of CSR demonstrated by the Lanna family and on a deeper interpretation of their underlying motivations. The results show that the Lanna family can indeed be seen as an early embodiment of CSR as defined by Carroll’s pyramid, though not by the Triple Bottom Line framework. The thesis thus challenges the notion that corporate social responsibility is exclusively a modern phenomenon.