Analýza motivace neprofesionálních hráčů basketbalu

This thesis deals with the analysis of motivation of non-professional basketball players, i.e. players who are not paid for their sport activities or for whom financial remuneration is not the main source of income. The thesis applies the principles of HRM to the management of sports teams. The aim of the work is to identify the main motivational factors of non-professional basketball players and to provide coaches and managers with tools for effective work with player motivation. The theoretical part focuses on the basic issues of motivation in the context of sport and introduces key motivational theories. The practical part then includes quantitative research conducted in the form of a questionnaire survey to gather data on specific factors influencing player motivation. The results of this work can help sports managers and coaches to better understand the needs and expectations of non-professional players and to design effective team management strategies.