Udržitelnost a její význam pro zaměstnance v módním průmyslu

This bachelor’s thesis focuses on the significance of sustainability for employees at C&A. The aim of the thesis was to explore how employees perceive corporate sustainability initiatives and what factors influence their willingness to engage in these activities. The research was conducted through a survey and an interview with the branch manager. The results show that employees consider sustainability important but face barriers such as lack of time or information about specific activities. Based on these findings, steps were proposed to improve the implementation of initiatives, including enhancing internal communication and organizational conditions. Improving employee involvement also includes creating accessible opportunities for active participation. The data provides valuable insights for refining the company’s sustainability strategies.