Vnímání dobírky v rámci balíkové přepravy

This thesis focused on the analysis of the perception of the cash on delivery payment method, which has been popular among Czech consumers for many years, despite the existence of obvious disadvantages not only for customers. The theoretical part anchors the key concepts in the field of logistics, payment methods and delivery points, with emphasis on the growing trend of parcel boxes. Using a quantitative questionnaire survey (CAWI), primary data on consumer behaviour and motivations was collected to comprehensively map the perception of cash on delivery from the perspective of customers, shippers and parcel delivery staff. The thesis examines the motivations for using cash on delivery and looks for contextual influences on its users. Key findings include that the use of cash-on-delivery payment method increases consumers' sense of trust in the retailer. In the practical part, a typical cash on delivery user was defined based on the data collected and recommendations for optimizing the service in the context of modern payment and delivery trends were proposed.