Podnikatelský plán pro založení kočičí kavárny

This bachelor thesis focuses on the development of a business plan for establishing a cat café in a medium-sized city, specifically in Mladá Boleslav. The main aim is to determine whether this concept is feasible and economically sustainable. The theoretical part defines the basic principles of entrepreneurship in gastronomy, current industry trends, legislative requirements, and the fundamentals of business plan creation. The practical part is devoted to a detailed proposal of the cat café, including a description of the concept, marketing and operational strategy, human resources, and a financial plan. The thesis also incorporates a questionnaire survey, in-depth interviews with experts, and personal observation in existing cat cafés. Based on the conducted analyses, the feasibility of the project was evaluated, including the identification of opportunities, threats, and risks. The viability of the business plan is evaluated at the end of the project.