Strategic analysis of the company
| Autor práce: | Kostrova, Anastasia |
|---|---|
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Tyll, Ladislav |
| Osoba oponující práci: | Mikovcová, Hana |
Informace o vysokoškolské kvalifikační práci
| Název práce: | Strategic analysis of the company |
|---|---|
| Typ práce: | Bakalářská práce |
| Jazyk práce: | Česky |
| Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: | works; management; Strategy; analysis |
Informace o studiu
| Studijní program a Studijní obor: | Ekonomika a management/Ekonomika predprijatija i menedžment |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Jméno přidělované hodnosti: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Název fakulty: | Fakulta podnikohospodářská |
| Název katedry: | Katedra strategie |
| Instituce archivující a zpřístupňující VŠKP: | Vysoká škola ekonomická v Praze |
Informace o vysokoškolské kvalifikační práci
| Název práce: | Strategic analysis of the company |
|---|---|
| Typ práce: | Bachelor thesis |
| Jazyk práce: | Czech |
| Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: | works; management; Strategy; analysis |
Informace o studiu
| Studijní program a Studijní obor: | Ekonomika a management/Ekonomika predprijatija i menedžment |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Jméno přidělované hodnosti: | Bc. |
| Instituce přidělující hodnost: | University of Economics, Prague |
| Název fakulty: | Faculty of Business Administration |
| Název katedry: | Department of strategy |
| Instituce archivující a zpřístupňující VŠKP: | University of Economics, Prague |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 26. 2. 2015 |
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| Datum podání práce: | 30. 5. 2015 |
| Datum obhajoby: | 15.06.2015 |
Soubory ke stažení
| Hlavní práce | 51667_xkosa18.pdf [1,76 MB] |
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| Oponentura | 43707_mik.pdf [331,32 kB] |
| Hodnocení vedoucího | 51667_tylll.pdf [331,28 kB] |
Údaje ze systému InSIS
| Identifikátor | https://insis.vse.cz/zp/51667/podrobnosti |
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