Strategic analysis of the company
| Název práce: | Strategic analysis of the company |
|---|---|
| Autor(ka) práce: | Kostrova, Anastasia |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Mikovcová, Hana |
| Jazyk práce: | Česky |
| Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: | works; management; Strategy; analysis |
| Název práce: | Strategic analysis of the company |
|---|---|
| Autor(ka) práce: | Kostrova, Anastasia |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Mikovcová, Hana |
| Jazyk práce: | Česky |
| Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: | works; management; Strategy; analysis |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/Ekonomika predprijatija i menedžment |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 26. 2. 2015 |
|---|---|
| Datum podání práce: | 30. 5. 2015 |
| Datum obhajoby: | 15. 6. 2015 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/51667/podrobnosti |