Hlavní stránka
/ VŠKP / Strategic analysis of the company - VŠKP
Strategic analysis of the company
| Autor práce: |
Kostrova, Anastasia
|
| Typ práce: |
Bakalářská práce |
| Vedoucí práce: |
Tyll, Ladislav |
| Osoba oponující práci: |
Mikovcová, Hana |
Informace o vysokoškolské kvalifikační práci
| Název práce: |
Strategic analysis of the company |
| Typ práce: |
Bakalářská práce |
| Jazyk práce: |
Česky |
| Abstrakt: |
Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: |
works; management; Strategy; analysis |
Informace o studiu
| Studijní program a Studijní obor: |
Ekonomika a management/Ekonomika predprijatija i menedžment |
| Typ studijního programu: |
Bakalářský studijní program |
| Jméno přidělované hodnosti: |
Bc. |
| Instituce přidělující hodnost: |
Vysoká škola ekonomická v Praze |
| Název fakulty: |
Fakulta podnikohospodářská |
| Název katedry: |
Katedra strategie |
| Instituce archivující a zpřístupňující VŠKP: |
Vysoká škola ekonomická v Praze |
Informace o vysokoškolské kvalifikační práci
| Název práce: |
Strategic analysis of the company |
| Typ práce: |
Bachelor thesis |
| Jazyk práce: |
Czech |
| Abstrakt: |
Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
| Klíčová slova: |
works; management; Strategy; analysis |
Informace o studiu
| Studijní program a Studijní obor: |
Ekonomika a management/Ekonomika predprijatija i menedžment |
| Typ studijního programu: |
Bakalářský studijní program |
| Jméno přidělované hodnosti: |
Bc. |
| Instituce přidělující hodnost: |
University of Economics, Prague |
| Název fakulty: |
Faculty of Business Administration |
| Název katedry: |
Department of strategy |
| Instituce archivující a zpřístupňující VŠKP: |
University of Economics, Prague |
Informace o odevzdání a obhajobě
| Datum zadání práce: |
26. 2. 2015 |
| Datum podání práce: |
30. 5. 2015 |
| Datum obhajoby: |
15.06.2015 |
| Výsledek obhajoby: |
Závěrečná práce byla úspěšně obhájena |
Soubory ke stažení
Údaje ze systému InSIS
