Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Vedoucí práce:
Tyll, Ladislav
Osoba oponující práci:
Mikovcová, Hana
Jazyk práce:
Czech
Abstrakt:
Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets.
Klíčová slova:
works; management; Strategy; analysis
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Ekonomika predprijatija i menedžment