Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Osoba oponující práci:
In my Bachelor thesis I will present mind mapping which is a relatively less known method that enables initiation and capturing individual appropriately focused thought processes, content and structure of individual employees who are working in the sales department. These empolyees are on a daily basis in contact with the customer. The content of the notion that I was in the organization decided to investigate is the CUSTOMER. The aim of this Bachelor thesis is to find out how individual employees perceive the concept of customer. The results of qualitative research by the mental mapping method will bring important associations about the concept of customer, which will be spontaneously reflected in the mind of the worker. In every way executive management needs to know what the employees are spontaneously thinking about the customer in order to improved customer care.
Mind map; Cognitive psychology; Customer; Creativity; Association
Informace o studiu
Studijní program a Studijní obor:
Ekonomika a management/Podniková ekonomika a management