Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
| Název práce: | Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management |
|---|---|
| Autor(ka) práce: | Kusch, Katharina |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Lhotáková, Markéta |
| Oponenti práce: | Zlatić, Marija |
| Jazyk práce: | English |
| Abstrakt: | The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn. |
| Klíčová slova: | Consumer Loyalty; Revenue Management; Consumer Behavior; Airline Network; Price Discrimination; Airline Industry |
| Název práce: | Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management |
|---|---|
| Autor(ka) práce: | Kusch, Katharina |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Lhotáková, Markéta |
| Oponenti práce: | Zlatić, Marija |
| Jazyk práce: | English |
| Abstrakt: | The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn. |
| Klíčová slova: | Revenue Management; Consumer Behavior; Consumer Loyalty; Price Discrimination; Airline Industry; Airline Network |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta mezinárodních vztahů |
| Katedra: | Katedra mezinárodního podnikání |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 9. 3. 2016 |
|---|---|
| Datum podání práce: | 31. 8. 2016 |
| Datum obhajoby: | 16. 1. 2017 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/56844/podrobnosti |