Efektivnost volebních kampaní vzhledem k volebnímu výsledku

This diploma thesis deals with the analysis of election campaigns and election results in the Czech regional elections of 2016. The used data comes from transparent accounts of political parties and the election results that are prepared by the Czech Statistical Office. The Banzhaf power index and the Shapley-Shubik power index are used to evaluate the results of the coalition negotiations and the ability of parties and movements to use their electoral profits to promote their political agenda. For the analysis of election campaigns, financial investments of political parties are divided into several categories. The distributed data is compared, and a model of how a political party should lead an election campaign is outlined. In the last part the author focuses on combining the previous findings into an analysis about the investments needed to achieve a good election result in the regional elections.