Gamifikace v řízení lidských zdrojů

The main purpose of this bachelor thesis is to define, overview and explain a global megatrend - gamification in human resource management. Firstly, the work will define gamification from the academic point of view. The next goal of this work is to explain how gamification can be applied in such HR activities as recruitment, assessment and motivation. These activities where influenced by gamification most of all. The work is divided into three main parts. The first part defines gamification, its related terms and stages of gamification strategy. The second part is dedicated to gamification in HR management. It is divided into three chapters, that explain how gamification is applied in three activities of HR management. Every chapter is strengthened by a case study of a famous international company. The last chapter analyzes gamification in HR, overviews ethical issues connected with the topic, and provides the reader a recommendations on how to create a successful gamification strategy.