Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
This diploma thesis describes the data processing capabilities of Google Analytics and suggests how to connect data from enterprise systems via data integration. The process of data integration into Google Analytics is described by the methodology that is the main output of the thesis. Formalization of the proposed methodology is ensured by compliance with the MMSP methodology. The motivation for this diploma thesis is the fact that business systems generally have a wide range of information that can be assigned to a relevant web application user recorded by the Google Analytics. This linked and enriched data can then be used to support managerial decision-making, content optimization or online marketing activities in the Google Ads advertising system by more accurate targeting and personalized advertising.
Google Analytics; web analytics; data integration; methodology; online marketing
Informace o studiu
Studijní program a Studijní obor:
Aplikovaná informatika/Informační systémy a technologie