Decision-making process on the implementation of data analytics solutions in the small and medium-size business

Název práce: Decision-making process on the implementation of data analytics solutions in the small and medium-sized business
Autor(ka) práce: Bahlai, Volha
Typ práce: Diploma thesis
Vedoucí práce: Potančok, Martin
Oponenti práce: Karkošková, Soňa
Jazyk práce: English
Abstrakt:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure.
Klíčová slova: Small and medium-sized business; Data analytics solutions; Implementation process; Decision-making model; Decision-making process; Data analytics
Název práce: Decision-making process on the implementation of data analytics solutions in the small and medium-size business
Autor(ka) práce: Bahlai, Volha
Typ práce: Diplomová práce
Vedoucí práce: Potančok, Martin
Oponenti práce: Karkošková, Soňa
Jazyk práce: English
Abstrakt:
The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure.
Klíčová slova: Data analytics solutions; Small and medium-sized business; Decision-making process; Data analytics; Implementation process; Decision-making model

Informace o studiu

Studijní program / obor: Aplikovaná informatika/Information Systems Management
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta informatiky a statistiky
Katedra: Katedra informačních technologií

Informace o odevzdání a obhajobě

Datum zadání práce: 26. 8. 2020
Datum podání práce: 2. 5. 2021
Datum obhajoby: 11. 6. 2021
Identifikátor v systému InSIS: https://insis.vse.cz/zp/73849/podrobnosti

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