Digital Marketing Communication Strategy for a selected company
| Název práce: | Digital Marketing Communication Strategy for a selected company |
|---|---|
| Autor(ka) práce: | Khalatian, Nora |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Kubíček, Aleš |
| Oponenti práce: | Pernica, Karel |
| Jazyk práce: | English |
| Abstrakt: | The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company. |
| Klíčová slova: | communication mix; SEO; digital marketing strategy; social media marketing; website |
| Název práce: | Digital Marketing Communication Strategy for a selected company |
|---|---|
| Autor(ka) práce: | Khalatian, Nora |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Kubíček, Aleš |
| Oponenti práce: | Pernica, Karel |
| Jazyk práce: | English |
| Abstrakt: | The master thesis focuses on digital marketing and its role in a company’s promotional strategy. The paper consists of two parts: theoretical analysis of digital marketing and empirical audit of digital marketing data. Both parts serve to fulfil the main purpose of this work and to meet objectives of the paper. The practical significance of the conducted study is associated with the possibility of using the results and recommendations in the improvement of the promotional activities of the selected company. |
| Klíčová slova: | communication mix; digital marketing strategy; social media marketing; website; SEO |
Informace o studiu
| Studijní program / obor: | Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 10. 11. 2020 |
|---|---|
| Datum podání práce: | 11. 5. 2021 |
| Datum obhajoby: | 14. 6. 2021 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/76431/podrobnosti |