Kulturní koncepty v podnikové kultuře

My diploma thesis focuses on the topic of culture within business culture. The main goal of my thesis is to portray cultural concepts from anthropological point of view and introduce a several ways to grasp the concept of culture. Furthermore, the thesis describes the overall phenomenon of business culture as we see them in many studies while pointing out the misconception of business culture which has been repeated since late 70s. In the first part of my thesis, I thoroughly scrutinize the very concept of culture and the ways the concept has been shaped during past century. In the second part of the master thesis, overall grasp of business culture will be described. Finally, I will discuss the terrible misconception of the concept of culture (business culture) within the business studies literature.