Strategická analýza okolí společnosti Madeta, a.s

The topic of this Bachelor Thesis is “Strategic analysis of the environment of Madeta, a.s.” The aim is to identify opportunities and threats for Madeta, a.s. and to evaluate market attractiveness. First, theoretical knowledge is gathered and the different methods that are used later in the practical part are described. In the second part, the external environment of Madeta, a.s. is examined by means of individual external company environment analyses. The company is introduced and examined by performing stakeholder analysis, industry analysis, competitor analysis, PEST analysis and Porter's 5 forces model assessment. The individual objectives relate to a company's goal - increasing profitability. The practical part of this Thesis concludes with a surface analysis of internal resources of Madeta, a.s. and a discussion as to whether the company is prepared for future opportunities and threats. The conclusion contains a summary of analysis results, as well as recommendations for Madeta, a.s.