Business plan of Meomatxu Sports - Fuels for your passion

Název práce: Business plan of Meomatxu Sports - Fuels for your passion
Autor(ka) práce: Nguyen, Thai Duong
Typ práce: Bachelor thesis
Vedoucí práce: Kubíček, Aleš
Oponenti práce: Pernica, Karel
Jazyk práce: English
Abstrakt:
The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.
Klíčová slova: Sport retail industry; Competitive price; Sport goods; Vietnamese brand; Personalize product
Název práce: Business plan of Meomatxu Sports - Fuels for your passion
Autor(ka) práce: Nguyen, Thai Duong
Typ práce: Bakalářská práce
Vedoucí práce: Kubíček, Aleš
Oponenti práce: Pernica, Karel
Jazyk práce: English
Abstrakt:
The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports.
Klíčová slova: Sport retail industry; Competitive price; Sports goods; Personalize products; Vietnamese brand

Informace o studiu

Studijní program / obor: Bachelor of Business Administration
Typ studijního programu: Bakalářský studijní program
Přidělovaná hodnost: Bc.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta podnikohospodářská
Katedra: Katedra strategie

Informace o odevzdání a obhajobě

Datum zadání práce: 27. 2. 2024
Datum podání práce: 15. 5. 2024
Datum obhajoby: 2024

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