Analysis of Marketing Mix Elements (product, price)
Thesis title: | Rozbor prvků marketingového mixu (produkt a cena) |
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Author: | Heralová, Jana |
Thesis type: | Diplomová práce |
Supervisor: | Kozlová, Taťána |
Opponents: | Novotný, Bohumil |
Thesis language: | Česky |
Abstract: | Cílem práce je zhodnotit marketingové nástroje ve firmě Medin a.s., Nové Město na Moravě se zaměřením na produkt a cenu, jejich současný stav a vývoj do budoucna . |
Keywords: | marketingový mix; tvorba ceny; Instrumentária |
Thesis title: | Analysis of Marketing Mix Elements (product, price) |
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Author: | Heralová, Jana |
Thesis type: | Diploma thesis |
Supervisor: | Kozlová, Taťána |
Opponents: | Novotný, Bohumil |
Thesis language: | Česky |
Abstract: | The aim of this work is to evaluate Marketing Tools in the company Medin inc., Nové Město na Moravě. Most attention is paid to a product and its price, their present state of affairs and the development to the future. |
Keywords: | creation of price; Marketing Tools; Instrumentarium |
Information about study
Study programme: | Ekonomika a management/Management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Management |
Department: | Department of Management Business |
Information on submission and defense
Date of assignment: | 3. 3. 2009 |
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Date of submission: | 30. 4. 2009 |
Date of defense: | 10. 6. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/19382/podrobnosti |