Measuring Brand Equity : Methods of Evaluation and Effects on Business
Thesis title: | Measuring Brand Equity : Methods of Evaluation and Effects on Business |
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Author: | Danilovich, Natalia Nikolaevna |
Thesis type: | Diploma thesis |
Supervisor: | Král, Petr |
Opponents: | Karlíček, Miroslav |
Thesis language: | English |
Abstract: | The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance. |
Keywords: | brand management; brand evaluation; brand equity |
Thesis title: | Measuring Brand Equity : Methods of Evaluation and Effects on Business |
---|---|
Author: | Danilovich, Natalia Nikolaevna |
Thesis type: | Diplomová práce |
Supervisor: | Král, Petr |
Opponents: | Karlíček, Miroslav |
Thesis language: | English |
Abstract: | The purpose of the research is to explore what brand equity is, examine different approaches to brand evaluation and study the current situation on the high tech market. The subject of the research is the value of brand as measure of efficiency of company's performance. |
Keywords: | Hodnota značky; Řízení značky; Oceňování značky |
Information about study
Study programme: | Ekonomika a management/International Business - Central European Business Realities |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of International Relations |
Department: | Department of International Business |
Information on submission and defense
Date of assignment: | 15. 4. 2008 |
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Date of submission: | 30. 6. 2009 |
Date of defense: | 24. 9. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/21250/podrobnosti |
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