Corporate philanthropy as an essential part of corporate strategy
| Thesis title: | Firemní filantropie jako nezbytná součást firemní strategie |
|---|---|
| Author: | Maňáková, Martina |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Obadalová, Kateřina |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá firemní filantropií jako nezbytnou součástí firemní strategie. Teoretická část definuje firemní filantropii, její jednotlivé nástroje a charakterizuje ji jako součást CSR. Praktická část zobrazuje propracovanou stratgii firemní filantropie na 3 firmách - T-Mobile Czech Republic, a.s., Johnson&Johnson, s.r.o. a Československá obchodní banka a.s. a stejně tak zkoumá postoj veřejnosti k této problematice. |
| Keywords: | CSR; Společenská odpovědnost firmy; firemní dárcovství; firemní filantropie |
| Thesis title: | Corporate philanthropy as an essential part of corporate strategy |
|---|---|
| Author: | Maňáková, Martina |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Obadalová, Kateřina |
| Thesis language: | Česky |
| Abstract: | Diploma thesis deals with corporate philanthropy as an essential part of corporate strategy. Theoretical part of the thesis defines corporate philanthropy, its instruments and describes it as a part of CSR. Practical part of the thesis shows sophisticated strategy of corporate philanthropy on example of 3 companies - T-Mobile Czech Republic, a.s., Johnson&Johnson, s.r.o. and Československá obchodní banka a.s. It also provides study of public attitude towards this issue. |
| Keywords: | Corporate Social Responsibility; CSR; Corporate philanthrophy |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 13. 11. 2008 |
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| Date of submission: | 15. 6. 2009 |
| Date of defense: | 9. 9. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16480/podrobnosti |
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