Business Plan: Ecologika Mobile App

Thesis title: Business Plan: Ecologika Mobile App
Author: Sevcik Gabaldon, Sebastian
Thesis type: Bachelor thesis
Supervisor: Tyll, Ladislav
Opponents: Pernica, Karel
Thesis language: English
Abstract:
The goal of this Bachelor thesis is to create a detailed business plan for the start-up mobile application Ecologika, which will operate in the Czech consumer market. The thesis is divided in two parts, a theoretical part and a practical part. The theoretical part provides the insights into the creation of a business plan and its structure. The practical part is comprised by a business plan detailing the operations, business model and business strategy of the Ecologika App. This business plan serves as a research tool for the viability of the business model envisioned for the Ecologika mobile application and its findings will be used to further develop on it.
Keywords: Startup; Digital; Data
Thesis title: Business Plan: Ecologika mobile app
Author: Sevcik Gabaldon, Sebastian
Thesis type: Bakalářská práce
Supervisor: Tyll, Ladislav
Opponents: Pernica, Karel
Thesis language: English
Abstract:
The goal of this Bachelor thesis is to create a detailed business plan for the start-up mobile application Ecologika, which will operate in the Czech consumer market. The thesis is divided in two parts, a theoretical part and a practical part. The theoretical part provides the insights into the creation of a business plan and its structure. The practical part is comprised by a business plan detailing the operations, business model and business strategy of the Ecologika App. This business plan serves as a research tool for the viability of the business model envisioned for the Ecologika mobile application and its findings will be used to further develop on it.
Keywords: Digital; Startup; Data

Information about study

Study programme: Ekonomika a management/Business Administration/Corporate Finance and Management
Type of study programme: Bakalářský studijní program
Assigned degree: Bc.
Institutions assigning academic degree: Vysoká škola ekonomická v Praze
Faculty: Faculty of Business Administration
Department: Department of strategy

Information on submission and defense

Date of assignment: 3. 1. 2020
Date of submission: 13. 5. 2020
Date of defense: 3. 6. 2020
Identifier in the InSIS system: https://insis.vse.cz/zp/73053/podrobnosti

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