Jednotná firemní kultura jako nástroj pro efektivní spolupráci více kultur

The Master Thesis analyses the unified corporate culture and its impacts on the international company T.P.C.A. where employees of three different cultures cooperate together. The concept of culture and national culture together with cultural standards and dimensions is described in the theoretical part of the thesis. Last but not least, there is defined the concept of the corporate culture, its elements and some basic typologies. The practical part analyses specifics of the corporate culture of Toyota Peugeot Citroen Automobile with the special focus on the communication and visualization practices. The last chapter of the thesis deals with expatriation and shows the impact of an international company on the tourism industry.