The Benefits of Social Media Use as a means of Business Development for Small Organizations
| Název práce: | The Benefits of Social Media as a Means of Business Development for Small Organizations |
|---|---|
| Autor(ka) práce: | Latapie, Madeleine |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Karlíček, Miroslav |
| Jazyk práce: | English |
| Abstrakt: | Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social Media as a means of Business Development for Small Organizations", hopes to make visible the importance of the tool and make the case for change by exploring how social media can increase business development for small B2C businsses. |
| Klíčová slova: | Business-to-consumer; Business Development; Social Media |
| Název práce: | The Benefits of Social Media Use as a means of Business Development for Small Organizations |
|---|---|
| Autor(ka) práce: | Latapie, Madeleine |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Tyll, Ladislav |
| Oponenti práce: | Karlíček, Miroslav |
| Jazyk práce: | English |
| Abstrakt: | Social media presents a big challenge to organizations that have, up till recent years, been able to control their overall business development through traditional media channels. Despute the large amount of advocates who believe these new information technologies offer benefits to small organizations, some CEOs remain skeptical.The Author, through her research and study entitled "The Benefits of Social Media as a means of Business Development for Small Organizations", hopes to make visible the importance of the tool and make the case for change by exploring how social media can increase business development for small B2C businsses. |
| Klíčová slova: | Business-to-Consumer; Social Media; Business Development |
Informace o studiu
| Studijní program / obor: | Ekonomika a management/International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra podnikové ekonomiky |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 6. 12. 2013 |
|---|---|
| Datum podání práce: | 20. 6. 2014 |
| Datum obhajoby: | 16. 9. 2014 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/45795/podrobnosti |